The Internet has
changed the way we make decisions, but the way executives make decisions hasn't
changed at all. Board members focus on internal data when every day competitors
are leaving behind online breadcrumbs filled with valuable external data. This could
be a job advert, filing a new patent, launching a new product, social media and
more. Using insights gleaned from this data will help companies to look ahead
and make more informed decisions.
In this lecture,
Jorn Lyseggen will talk about his new book , which includes case studies of the success and
failures of international companies including Nike, Volvo, L’Oreal, Manchester
United, the World Wide Fund for Nature, as well as the Obama 2012
campaign.
Jorn Lyseggen () is the CEO of Meltwater: a
company that develops and markets media monitoring and business intelligence
software. The company was founded in 2002 in a shack in Norway with just
$15,000 start-up money. Now, Meltwater employs more than 1,000 people
in 60 offices across six continents, and has over 23,000 clients across
the world. The company has won various awards and Jorn also founded
the Meltwater Entrepreneurial School of Technology, a training programme and
seed fund for African entrepreneurs.
() is an interdisciplinary research
unit established to foster the study of data science and new forms of
data with a focus on its social, economic, and political aspects. SEDS aims
to host, facilitate, and promote research in social and economic data
science. SEDS is a collaboration between the Departments of , and .
Details: Tuesday
17 October 2017 6:45pm to 8:00pm, Hosted by
SEDS, Hong Kong theatre, Clement House, LSE.