Most news and
media outlets have spent thousands of words breaking down the millennial
generation - the group aged 21 to 35 - and for good reason. As the fastest
growing consumer demographic, and one that is spending at a breathtaking pace,
businesses in every industry are coveting this high-potential market. Already,
the demographic spends nearly $600 billion a year,
equivalent to almost a third of all daily-per-person expenditures.
The trend has spread to almost every major consumer-facing industry,
including the luxury goods market, real estate, technology and retail.
