Morvarid Sahafi, is the Iranian born, London based artist and
designer of Morv London and Morv Moon. Born in Iran during the Revolution, Morv
experienced many different countries and cultures in her formative years.
As a
young child, her family soon fled to nearby Afghanistan as a result of her
father’s activism in politics. Subsequent childhood years were then spent
between Afghanistan and Russia due to the conflict between the Taliban and
Russians.
Some six years later, the war eventually forced the family to move to
Czechoslovakia. Following the Velvet Revolution of 1989, Morv and her family
fled to Sweden where she developed her passion for clothes and learnt how to
stitch.
At the age of 18, Morv won a scholarship to Parsons School of Design in
Paris which she followed with a Master’s in Contemporary Art Theory and
Philosophy at Goldsmiths in London. Morv initially worked as an Art Consultant
at the contemporary Middle Eastern art gallery Rose Issa for 8 years.
It was
during this time that she finally decided to launch her own collection. She
travelled to India and returned with a collection that was then immediately
launched at Selfridges and Avenue 32. After the success of her first
collection, Morv continues to design seasonal collections that are produced in
her own factory that she set up in Noida, New Delhi.
Passionate about art, fashion and female empowerment, both
Morv London and Morv Moon allow her to expertly blend both skills and explore
her endless creativity, resulting in unique and striking collections that are
inspired by the vibrant colours and textures of her childhood alongside her
father’s love of 70's music.
“My aim is to spread awareness to our consumers about the
issues that women face in society. Through our prints and cuts, we wish to use
the garments as a platform to advocate women’s empowerment.”
Link: Morv London